Archive for May, 2008

7 Keys to Writing a Children’s Book that Sells Like Hotcakes

There are seven fundamental reasons that some books succeed and others collect dust on the author’s bookshelf. These seven keys to success as an author are simple, obvious even, and yet in the midst of our writing many of us forget them.

We get so focused on the idea of the book that we forget the mechanics. Here is the strategy that award winning authors use:

1) Create a hero that your audience can relate to.

Examine your target market honestly. Who will be reading your book? Just because you think that your main character is funny, charming and brilliant doesn’t mean that they will or even that that is what they care about.

2) Write for your audience, not your highschool English professor. There has already been a Shakespeare. Most genres do not require you to write like him. You will just turn your audience off if you write at a level beyond their comprehension.

3) Give your reader a problem that he or she can empathize with.

Ex. Are you writing for teenage girls? Then something to do with the pains of adolescent romance, or lack thereof, might be a good start.

4) Provide a nemesis that makes sense. The antagonist in your story should appear to be everything that your main character is not. Then go back in and give him or her some good qualities as well.

People are not good or evil. Your characters should have the same character traits, as the rest of humanity.

Ex. A Thief with a Conscience or who hates everyone except his little sister, who he has taken care of since their mom died.

Give all your characters depth.

5) Provide obstacles for your main characters. Both your hero and antagonist need to have a few bumps in the road. Life isn’t smooth. Let them both screw up and figure their way out of their messes.

6) Your hero, at the very least, must learn a lesson about himself or herself. Is he braver than he thought he was? Is her nerdiness actually an asset?

Your characters should have some type of self-realization. It can be subtle. You do not have to go into a five chapter monologue on it, just give the readers some clues that he or she has changed.

7) Begin and end your story with a bang. Grab your reader’s attention in the beginning and have them hoping for a sequel in the end. The rest, no matter how much work you put into it, will probably be skimmed until they hit the next seat gripping scene. Your job is to make that skim time as short as possible.

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7 Ways Articles Will Increase Your Prospects, Publicity, and Profits

1) Articles will quickly position you as an expert in your field.

The written word is incredibly powerful. Writing articles sets you apart from your competition. You never have to say “Listen to me, I’m an expert!” Your articles do that for you, because articles increase your “expert-ability.”

2) Articles can become little 24/7 salespeople.

Once you have an article published, especially on the internet, you now have a 24 hour, 7 day a week, 365 day a year international salesperson working specifically for you and your business.

3) Just one article can be used in many ways.

This is called leverage. Just one article can be used a a free report, a bonus, featured in a newsletter or ezine, become part of an online e-course, become part of a book, and many other ways.

4) Articles spread the word about your business and your services.

One article that I wrote 5 years ago was recently used in one of my internet newsletters. A newspaper reporter that is on my mailing list saw it and interviewed me for a story. When he pitched it to his editor, the editor liked it so much that they turned it into a feature article. They ran it on the front page of the paper, and it has been picked up and run across the country.

5) Marketing articles is simple, easy and inexpensive, especially when compared to other ways of marketing online.

It costs you nothing to write an article. It also costs you nothing to have it listed on article directories such as EzineArticles.com. Imagine what it would cost you to pay for that kind of exposure and publicity.

6) Articles can help you build a mailing list that you can market to over and over again.

Once you have a few articles out there, you will reach a certain critical mass where the prospects begin to flow in. Continue to grow past the critical mass, and you will grow to the point where you could not stop the traffic and prospects flowing in if you wanted to.

7) Articles allow you to stay in touch with customers/clients and sell more products.

We know that it can take from 5 to 8 contacts or more for new prospect to be ready to become a customer. Articles allow you to stay in touch with prospects and provide them with quality information.

Visit The Article Empire Coach for more leading edge tips and tools for writing articles that bring you prospects, publicity and profits. You can also subscirbe to our monthly Article Empire Tips Newsletter. You are also invited to visit my Express-Start Article Writing Program for more information on the next article writing tele-seminar.

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